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Case Study
Moodaepo Texas
All-You-Can-Eat Korean BBQ · Carrollton, TX · @moodaepotx
A brand-new account that went from 80K views in its opening month to a 1.02M-view breakout by month three — and held onto most of that momentum the month after.
1.02M
Views in the breakout month (Month 3)
23.6K
Followers today
88K
Total engagement on the breakout Reel
~18%
Avg. engagement rate (industry avg: 1–3%)
Four Months, One Breakthrough
From a careful launch to a million-view month — and the momentum held after the spike, instead of collapsing back to baseline.
Month 1September
80.3K
20.44% ER
Month 2October
73K
15.62% ER
Month 3November — Breakthrough
1.02M
16.92% ER
Month 4December
744K
18.85% ER
Even the month after the viral breakout held 744K views and the highest engagement rate of the four — a sign the growth wasn't a one-post fluke.
The Reel That Broke Out
One video — "Food is love." — drove the bulk of Month 3's numbers.
Breakout Reel
"Food is love."
730K
Reach
1.02M
Views
58.8K
Likes
26.6K
Shares
88K
Total Engagement
Where the Account Stands Today
A snapshot of the live @moodaepotx profile.
Account Overview
Followers23.6K
Posts437
BioMost Unique AYCE KBBQ Experience
LocationCarrollton, TX
Signals of Real Recognition
Third-party featuresSaved as Story Highlights
Highlight examples"Asian Grub," "King of KBBQ"
Reservation linkLive on profile (Resy)
"In its first three months, Moodaepo Texas went from an 80K-view launch to a 1.02M-view breakout — and instead of fading, the following month still held 744K views and the highest engagement rate of the run."
Source: K MEDIA Social Media Marketing Proposal, Case Study 02, and @moodaepotx live profile
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